
In 2014, three engineering Ph.D.s from Google started BorderX Lab in Silicon Valley, California with one mission – make a safe and convenient platform for shoppers worldwide to buy authentic products at a fair price.
BorderX Lab has developed an innovative personalization and logistics platform to create the world's best cross-border shopping experience. We also assembled a team of in-house influencers to create highly engaging original content to showcase brands and products.
Today, BorderX Lab is a global leader in cross-border e-commerce. Our company has over 200 employees in the US and China and over 100 top tier merchant partners across the US and Europe that are earning millions of dollars a year.
Our Story





Apr
Bloomingdales launches
on Beyond's marketplace
2015

Apr
First order made on Beyond and shipped from NYC
to Shanghai
2018

Aug
4 million downloads

2017

Jan
The APP is renamed
别样(Beyond)

Jan
5th Avenue App reaches 100K product items after
one month of operation

Aug
Barney's New York lauches
on Beyond's marketplace

Mar
3 million downloads

Jul
First brand earns USD 1,000,000/month on APP
2016


Aug
1 million downloads


Dec
2 million downloads


Jun
BorderX Lab is named Finalist for New Publisher of the Year
by Rakuten Marketing and had the highest GMV among
all competitors

Feb
China headquarters opens
in Shanghai

Mar
First multi-brand retailer earns USD 1,000,000/month

May
Saks 5th Avenue launches
on Beyond's marketplace
2019
2020

Mar
Harrod's launches on Beyond's marketplace

Sept
Awarded CJ Global Excellence Award

Dec
Over 50 merchants and
brand partners

Sept
Ribbon cutting of our new China office

Oct
Sent out nearly 400 packages a couple weeks after Santa Smart Logistics warehouse opened

Jan
Released beta version of the English platform, the Spice App

Sept
Expanded and created new warehouse for in-house distribution and logistics
2014

Dec
5th Avenue App is live

Sep
BorderX Lab Inc. is
officially incorporated
Investors
