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Power Global Commerce with AI
BorderX Lab builds the infrastructure that turns AI intent into real commerce. As AI agents redefine how products are discovered and purchased, we provide the execution layer that enables cross-platform aggregation, secure agentic checkout, and scalable transactions—without complex integrations or catalog rebuilds.
Powered by our Cloud Store AI solution, we also operate ShopGeni, an AI shopping agent that brings agentic commerce to life. Together, they form a complete AI-native commerce stack, helping partners move faster, transact at scale, and shape the future of global commerce.
别样, The Beyond APP
The e-commerce marketplace for China. Trusted by both merchants and shoppers
BorderX Lab's first product, Beyond (or 别样, pronounced "bie-yang"), is an app that allows global Chinese shoppers enjoy a safe and authentic shopping experience of top tier North American and European retailers and brands. With cutting edge big data and personalizations, Beyond brings new customer activation for brands along with a scalable product fulfillment operation.
Daily original content gives shoppers
a reason to come back often and buy. Our shoppers spend 25 minutes each day browsing our content.
More than 14 million loyal shoppers trust
our recommendations to make informed purchases and find the best new products and brands to try.
50% of our sales come
directly from original content.
Start Earning New Revenue From Day One
Over 100 leading brands and retailers have joined BorderX and earned millions of dollars in new revenue from sales in China.
Go live in less than 2 weeks and see a 3x improvement in conversion rate from international shoppers through our safe and secure platform.