By Albert Shen 
June 18, 2015

IRCE (Internet Retail Conference and Exhibition) took place on June 3, 2015, in Chicago with close to 10,000 people in attendance to learn and share best practices in online retail. I found a wide range of ideas and best practices in the room and see how three big trends are being integrated by top brands into their e-commerce strategy.

By Jonathan Li and Summer Wang
June 11, 2015

After luxury handbags, apparels, skin care and baby products became darlings of cross-border trades between China and the West in the last couple of years, the produce industry is one of the latest being brought onto the cross border online platform. So far it has proven to be an industry of great potential and one that has witnessed exponential growth.

Jonathan Li and Summer Wang
June 3, 2015

The Chinese media revealed on June 1, 2015 that Alibaba, the Chinese e-commerce powerhouse had registered 海淘 or “Hai Tao”, which generally refers to consumers who buy products via overseas online shopping platforms, as their trademark.

  • Wechat insights out of Tencent’s latest earnings report. 
  • “Chinese people spend more money traveling than buying luxury handbags” –Qunar.
  • JD opens its Japanese mall.

Wechat insights out of Tencent’s latest earnings report. By the end of Q1 in 2015, Wechat have 549 million monthly actively users, with the male female ratio being 1.8:1 or 64.3% of male and 35.7% of female users. Among the 549 million, 400 million users have WeChat payment.

Gent, Belgium, May 11, 2015 — BorderX Lab, the leading marketing platform to connect global brands with Chinese consumers, presents at the Flanders’ Training Network for Methodology and Statistics (FLAMES) annual meeting ( Co-founder Jonathan Li hosts the morning session, giving keynote speeches on “Exploring Industrial Data to Gain Insights into eCommerce and Online Advertising”. Researchers from all disciplines working with big data will attend the meeting.

By Albert Xuehua Shen, Co-Founder and CEO of BorderX Lab
March 11, 2015

China officially passed the U.S. in e-commerce in 2013 with $296.57 billion sales in total, which set off a rush for brands entering China. At the early cross border ecommerce stage, Daigou, or overseas personal shoppers who buy and send luxury goods to customers in China, has played an important role and has grown to an estimated market value of about $14 billion in 2014. U.S retailers want to play an active role and a U.S. retailer enabling an ecommerce site for China market is a way to tap the huge and dynamic market.

By Albert Xuehua Shen, Co-Founder and CEO of BorderX Lab
March 2, 2015

WeChat advertisement has drawn immediate attention from advertisers and consumers alike as the most popular message app in China slowly turns itself into an advertising platform.

Posted under #china#online advertising#remarketing tag

By BorderX Lab Eng Team
Jan 2nd, 2015

Serving online ads across borders is not trivial, especially when the destination country is on the other side of Pacific Ocean. Network latency is an important factor that one needs to keep in mind . During the process of serving a U.S. customer, we made significant progress in reducing the network latency of our tags.